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Watch: Frida the rescue dog emerges as a hero in the Mexican earthquake

Over her career, the Labrador has saved 12 lives.


Wearing her custom-made doggy goggles and protective boots, Frida the rescue dog goes through rubble and destruction to sniff out people in search and rescue missions following disasters. The brave seven-year-old labrador retriever has a career that would put most to shame – she has rescued 12 people, and retrieved more than 40 bodies of people trapped under buildings.

Frida has been furiously at work in the aftermath of the 7.1-magnitude earthquake that struck Mexico, and her efforts have not been tallied yet. She has previously used her nose in disasters such as an earthquake in Ecuador, another earthquake in Mexico a couple of weeks ago, a landslide in Guatemala in 2015, and a Mexico City gas explosion in 2013.

Frida has become a source of inspiration and pride for Mexico, with her story even being shared by the Mexican President Enrique Peña Nieto’s office on Twitter (below).

Frida was also honoured in a parade in Mexico (video below), while others on Twitter suggested that she be put on the 500-peso note.


The people of Mexico have immortalised Frida and her paw-leagues as a piñata.

The Mexican Navy (SEMAR) dog has only a year left as a life-scent dog, before her olfactory senses will begin to decline. But after that, she will retire and live with her handler, with the satisfaction of having saved many lives.

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Bringing your parents into the digital fold can be a rewarding experience

Contrary to popular sentiment, being the tech support for your parents might be a great use of your time and theirs.

If you look up ‘Parents vs technology’, you’ll be showered with a barrage of hilariously adorable and relatable memes. Half the hilarity of these memes sprouts from their familiarity as most of us have found ourselves in similar troubleshooting situations. Helping a parent understand and operate technology can be trying. However, as you sit, exasperated, deleting the gazillion empty folders that your mum has accidentally made, you might be losing out on an opportunity to enrich her life.

After the advent of technology in our everyday personal and work lives, parents have tried to embrace the brand-new ways to work and communicate with a bit of help from us, the digital natives. And while they successfully send Whatsapp messages and make video calls, a tremendous amount of unfulfilled potential has fallen through the presumptuous gap that lies between their ambition and our understanding of their technological needs.

When Priyanka Gothi’s mother retired after 35 years of being a teacher, Priyanka decided to create a first of its kind marketplace that would leverage the experience and potential of retirees by providing them with flexible job opportunities. Her Hong Kong based novel venture, Retired, Not Out is reimagining retirement by creating a channel through which the senior generation can continue to contribute to the society.

Our belief is that tech is highly learnable. And learning doesn’t stop when you graduate from school. That is why we have designed specific programmes for seniors to embrace technology to aid their personal and professional goals.

— Priyanka Gothi, Founder & CEO, Retired Not Out

Ideas like Retired Not Out promote inclusiveness and help instil confidence in a generation that has not grown up with technology. A positive change in our parent’s lives can be created if we flip the perspective on the time spent helping them operate a laptop and view it as an exercise in empowerment. For instance, by becoming proficient in Microsoft Excel, a senior with 25 years of experience in finance, could continue to work part time as a Finance Manager. Similarly, parents can run consultation blogs or augment their hobbies and continue to lead a fulfilling and meaningful life.

Advocating the same message, Lenovo’s new web-film captures the void that retirement creates in a person’s life, one that can be filled by, as Lenovo puts it, gifting them a future.


Depending on the role technology plays, it can either leave the senior generation behind or it can enable them to lead an ambitious and productive life. This festive season, give this a thought as you spend time with family.

To make one of Lenovo’s laptops a part of the family, see here.

This article was produced on behalf of Lenovo by the marketing team and not by the editorial staff.