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Watch: Thom Yorke is literally stuck in a lift in Radiohead’s surreal new video for ‘Lift’

Directed by Oscar Hudson, the video holds a stream of surprises even for hardcore Radiohead fans.

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In 1997, while issuing the album OK Computer, Radiohead decided to leave out Lift, a song very popular with their audience, for that very reason. They simply didn’t want to get too popular with that kind of sound (too little, too late).

Two decades later, for the 20th Anniversary reissue of the album OKNOTOK, the band finally reissued the song, officially as part of an album this time.

The song’s light, breezy sound is heavily reminiscent of 1990s Radiohead, even as it maintains the paranoia and dreariness of OK Computer. The alienation and melancholia are especially apparent in the new music video (above) which was released on Tuesday. Shot by Oscar Hudson, the video for Lift is literally set in a lift.

The video shows Thom Yorke dressed in an overcoat, holding two plastic bags, and getting inside a lift on the 18th floor. He’s followed into the lift by a woman and a young girl, who turnout to be his real-life girlfriend, Dajana Roncione, and his daughter, Agnes. Both get off on the 17th floor, but only after, much to Thom’s indignation, the girl presses nearly all the buttons in the lift. Thus begins Thom’s surreal journey as he’s stuck in that never-ending elevator ride down.

The video plays out like the inverse of Daydreaming (video below), in which Thom walks through a series of doors with different scenarios and people. People of various ages and gender come and go, yet Thom stays “stuck in a lift”.

For Radiohead fans, the video is essentially a large basket filled with Easter Eggs, as it is littered with multiple references to older Radiohead tracks and videos, such as Paranoid Android, Karma Police, Fake Plastic Trees, There There and Numbers (amongst others). At one point, the number on the lift when it is at the first floor changes from 01 to OK – a reference to the fact that OK Computer’s working title was Ones and Zeroes.

Hudson, who also shot a vignette for Radiohead’s Numbers, told Pitchfork, “I wanted there to be some things to dig up in there, but I also wanted it to be a film in its own right. I want people to do their own thinking, too.”

He added that he took inspiration from a documentary called Lift by Mar Isaacs, which had a similar aesthetic and theme.

The ending offers a typical Radiohead-like twist.

“This is the place
Sit down, you’re safe now
You’ve been stuck in a lift
We’ve been trying to reach you, Thom
This is the place
It won’t hurt ever again
...
Today is the first day
Of the rest of your days
So lighten up, squirt.”

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From Indian pizzas in San Francisco to bhangra competitions in Boston

A guide to the Indian heart of these American cities.

The United States of America has for long been more than a tourist destination for Indians. With Indians making up the second largest immigrant group in the USA, North American cities have a lot to offer to the travel weary Indian tourist. There are umpteen reasons for an Indian to visit vibrant education and cultural hubs like Boston and San Francisco. But if you don’t have a well-adjusted cousin to guide you through the well-kept Indian secrets, this guide to the Indian heart of Boston and San Francisco should suffice for when you crave your fix.

Boston

If you aren’t easily spooked, Boston is the best place to be at in October due to its proximity to Salem. You can visit the Salem Witch Village to learn about present-day wiccans and authentic witchcraft, or attend séances and Halloween parades with ghosts, ghouls and other frightening creatures giving you a true glimpse of America during Halloween. But the macabre spirit soon gives way to a dazzling array of Christmas lighting for the next two months. The famed big Christmas trees are accompanied by festive celebrations and traditions. Don’t miss The Nutcracker, the sugar-laced Christmas adventure.

While it upholds its traditions, Boston is a highly inclusive and experimental university town. It welcomes scores of Indian students every year. Its inclusiveness can be gauged from the fact that Berklee College of Music released a well-received cover of AR Rahman’s Jiya Jale. The group, called the Berklee Indian Ensemble, creates compositions inspired by Indian musical styles like the Carnatic thillana and qawwali.

Boston’s Bollywood craze is quite widespread beyond the campuses too. Apple Cinemas in Cambridge and Regal Fenway Cinemas in Fenway can be your weekly fix as they screen all the major upcoming Bollywood movies. Boston tends to be the fighting ground for South Asian Showdowns in which teams from all over the North-Eastern coast gather for Bollywood-themed dance offs. The Bhangra competitions, especially, are held with the same energy and vigour as back home and are open to locals and tourists alike. If nothing else, there are always Bollywood flash mob projects you can take part in to feel proudly desi in a foreign land.

While travellers love to experiment with food, most Indian travellers will agree that they need their spice fix in the middle of any foreign trip. In that respect, Boston has enough to satisfy cravings for Indian food. North Indian cuisine is popular and widely available, but delicious South Indian fare can also be found at Udupi Bhavan. At Punjab Palace, you can dig into a typical North Indian meal while catching a Bollywood flick on one of their TVs. Head to Barbecue International for cross-continental fusion experiments, like fire-roasted Punjabi-style wings with mint and chilli sauce.

Boston is prominent on the radar of Indian parents scouting for universities abroad and the admission season especially sees a lot of prospective students and parents looking for campus tours and visits. To plan your visit, click here.

San Francisco

San Francisco is an art lover’s delight. The admission-free Trolley Dances, performed in October, focus on engaging with the communities via site-specific choreographies that reflect the city’s cultural diversity. Literature lovers can experience a Dickensian Christmas and a Victorian holiday party at The Great Dickens Christmas Fair, a month-long gala affair starting in November.

As an Indian, you’ll be spoilt for choice in San Francisco, especially with regards to food. San Francisco’s sizeable Indian population, for example, has several aces hidden up its sleeve. Take this video by Eater, which claims that the ‘Indian’ pizza at Zante’s Restaurant is the city’s best kept secret that needs outing. Desi citizens of San Francisco are big on culinary innovation, as is evident from the popularity of the food truck Curry Up Now. With a vibrant menu featuring Itsy Bitsy Naan Bits and Bunty Burrito and more, it’s not hard to see why it is a favourite among locals. Sunnyvale, with its large concentration of Indians also has quirky food on offer. If you wish to sample Veer Zaara Pizza, Dabangg Pizza or Agneepath Pizza, head to Tasty Subs & Pizza.

There are several Indian temples in Sunnyvale, Fremont and San Jose that also act as effective community spaces for gatherings. Apart from cultural events, they even hold free-for-all feasts that you can attend. A little-known haven of peace is the Sankat Mochan Hanuman Temple. Their Anjaneya World Cafe serves delicious mango lassi; the beverage is a big hit among the local population.

If you’re looking for an Indian movie fix during your travels, the San Francisco International South Asian Film Festival’s theme this year is Bollywood and Beyond. Indian film enthusiasts are in for a treat with indie projects, art-house classics, documentaries and other notable films from the subcontinent being screened.

San Francisco’s autumn has been described as ‘Indian summer’ by the locals and is another good season to consider while planning a trip. The weather lends more vigour to an already vibrant cultural scene. To plan your trip, click here.

An Indian traveller is indeed spoilt for choice in Boston and San Francisco as an Indian fix is usually available just around the corner. Offering connectivity to both these cities, Lufthansa too provides a rich experience of Indian hospitality to all flyers on board its India-bound flights and flights departing from India. You can expect a greeting of Namaste by an all-Indian crew, Indian food, and popular Indian in-flight entertainment options, making the airline More Indian than You Think. And as the video shows, India’s culture and hospitality have been internalized by Lufthansa to the extent that they now offer a definitive Indian flying experience.

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This article was produced by the Scroll marketing team on behalf of Lufthansa as part of their More Indian Than You Think initiative and not by the Scroll editorial team.