“I made this minor mistake that turned my family into YouTube stars. It’s pretty ridiculous,” said Professor Robert E Kelly, an expert on Korea who shot to global prominence this week as his children walked into his study as he was giving an interview to the BBC.
There’s been a lot of discussion about that moment in the days since. Daily Show host Trevor Noah even described it as “greatest moment in the history of television. Ever.” Children have starred in videos imitating the major players in the video, while adults have gone on to produce numerous think-pieces about what exactly transpired. It has sparked a debate about racism as many viewers assumed that Kelly’s South Korean spouse, Jung-a Kim, was the children’s nanny.
While some viewers questioned the treatment Kelly’s daughter received at the hands of her father, he explained he wasn’t “shoving” her but merely pushing her closer to her books and toys.
Now satirical news and entertainment duo Jono and Ben have brought the original video back to life with a hilarious parody and asking the question, “What if a woman had been present in the original video?” Kate Bosworth, the female stand-in for Kelly, is the perfect stay-at-home mother who proceeds to not only feed the toddlers in the midst of her television interview but also roasts a chicken and defuses a bomb while she’s at it.
Bringing your parents into the digital fold can be a rewarding experience
Contrary to popular sentiment, being the tech support for your parents might be a great use of your time and theirs.
If you look up ‘Parents vs technology’, you’ll be showered with a barrage of hilariously adorable and relatable memes. Half the hilarity of these memes sprouts from their familiarity as most of us have found ourselves in similar troubleshooting situations. Helping a parent understand and operate technology can be trying. However, as you sit, exasperated, deleting the gazillion empty folders that your mum has accidentally made, you might be losing out on an opportunity to enrich her life.
After the advent of technology in our everyday personal and work lives, parents have tried to embrace the brand-new ways to work and communicate with a bit of help from us, the digital natives. And while they successfully send Whatsapp messages and make video calls, a tremendous amount of unfulfilled potential has fallen through the presumptuous gap that lies between their ambition and our understanding of their technological needs.
When Priyanka Gothi’s mother retired after 35 years of being a teacher, Priyanka decided to create a first of its kind marketplace that would leverage the experience and potential of retirees by providing them with flexible job opportunities. Her Hong Kong based novel venture, Retired, Not Out is reimagining retirement by creating a channel through which the senior generation can continue to contribute to the society.
Our belief is that tech is highly learnable. And learning doesn’t stop when you graduate from school. That is why we have designed specific programmes for seniors to embrace technology to aid their personal and professional goals.
— Priyanka Gothi, Founder & CEO, Retired Not Out
Ideas like Retired Not Out promote inclusiveness and help instil confidence in a generation that has not grown up with technology. A positive change in our parent’s lives can be created if we flip the perspective on the time spent helping them operate a laptop and view it as an exercise in empowerment. For instance, by becoming proficient in Microsoft Excel, a senior with 25 years of experience in finance, could continue to work part time as a Finance Manager. Similarly, parents can run consultation blogs or augment their hobbies and continue to lead a fulfilling and meaningful life.
Advocating the same message, Lenovo’s new web-film captures the void that retirement creates in a person’s life, one that can be filled by, as Lenovo puts it, gifting them a future.
Depending on the role technology plays, it can either leave the senior generation behind or it can enable them to lead an ambitious and productive life. This festive season, give this a thought as you spend time with family.
To make one of Lenovo’s laptops a part of the family, see here.
This article was produced on behalf of Lenovo by the Scroll.in marketing team and not by the Scroll.in editorial staff.