digital indians

Do you show yourself at your best in your social feed? You're still revealing more than you think

Our vast digital footprint is being analysed closely by marketers studying consumer behaviour.

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Social media feeds are all about the meticulous art of curation – be it an expression of joy, a tribute to friends and family, philosophical realisations or simply entertaining GIFs.

To data analysts, each post provides a larger picture of human behaviour and the culture of the user’s environment.

“Future historians won’t have to rely on manuscripts, newspapers, legal docs, faded diary entries, crumbling archives – we’re writing the first draft of everything right now,” says data specialist Angad Chowdhry in his TedX speech above.

Of course, our vast digital footprint, which is uploaded every second, runs the risk of being reduced to pie charts and numbers by digital marketers studying consumer behaviour.

But will this reveal the truth about us? Chowdhry explains that social media posts are not as open as they may seem – users filter their images and videos in a way they want their friends to see it. It is an act of control. “It’s an act of aggressive framing,” he said.

But at the same time, says Chowdhry, who specialises in cultural semiotics and digital ethnography, it is possible to see past these carefully constructed images by looking for subtle slips.

The more aggressively one controls one’s digital uploads, the more one allows details to slip out. It’s not unlike the proverbial “slip of the tongue” on the part of the discreet.

To illustrate his point, Chowdhury discusses what he found after combing through 10,000 images uploaded from the city of Gurugram. One of the big clusters was of images of men working out and showing off their guns. But when they weren’t flexing their muscles, their hands were in their pockets.

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These GIFs show you what it means to miss breakfast

That monstrous roar is your empty stomach.

Let’s take a glance at your every day morning routine. You crawl out of bed, go for a quick shower, pull out and wear your neatly ironed clothes at the speed of light and then rush out of the house, making sure you have your keys and wallet in place.

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You walk into office, relieved because you have made it to work on time. Stifling yawns and checking emails, you wonder how your colleagues are charged up and buzzing with energy. “What is wrong with these people” you mumble to yourself.

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Slowly, you start to change. You start snapping at colleagues and start arguing with your computer. You take out your frustration on anything or anyone in sight.

To add to the aggressive behaviour, you’ve completely lost your focus. After some time, you simply forget what you were doing.

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Unable to bear the hunger pangs, you go for a mid-morning snack. It is only when a colleague asks you for a bite do you realize that you have developed into a fully formed, hunger fueled, monster. Try not to look at yourself in the mirror.

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If only you had spared not even twenty or ten but just 5 minutes in the morning and not skipped breakfast, your story would look completely different - as you will see in this video.

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The fast dip in your mood and lack of focus is because your body has missed its most important meal of the day – breakfast. Research has shown that skipping a meal, especially in the morning, worsens the mood because there is a drop in the blood sugar. This in turn affects the levels of serotonin and dopamine, the chemicals produced in the brain that control our moods and feelings. In simpler English, not having breakfast is going to make you really cranky and confused!

Morning is also when the body needs maximum nutrition to function efficiently through the day as you’ve just woken up from a full 7 hours of no food (and if you’re sleeping less than that, that’s a whole other article).

So in short, having a breakfast could make you go from looking like the earlier GIFs to this:

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But with changing lifestyles and most people hard pressed for time, a healthy breakfast is taking the backseat. However, it doesn’t have to be that way. MTR has come up with a range of widely loved Indian delicacies like Poha, Upma and Halwa which can be made in (hold you breath) just 3 minutes! All you have to do is add hot water and wait for 3 minutes to get a delicious and filling breakfast.

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These amazing and delicious breakfasts can be made in a jiffy and consumed with the least hassle, even in the midst of your frenetic morning routine. So grab your #MTRbreakfastin3 to start the day on an awesome note.

Click here to make breakfast a part of your morning routine.

This article was produced by the Scroll marketing team on behalf of MTR and not by the Scroll editorial team.