brain power

Deep in the human mind lies a huge dark zone of anger, hurt and sadness, reveals this video

The conscious brain is only a small pool of light.


People’s minds may say seem to be straightforward, logic-driven spaces, if you go by their conversations, for instance, but that’s far from the truth.

Actually, it’s a lot darker in there. Picture a spotlight in a cave. That’s the area we call the conscious part of the brain. This place is reserved for rational thinking and for cleaning up our thoughts in a systematic manner.

But most of what’s inside our minds remains far from our consciousness, as it turns out. Our unconscious zones contain our seemingly disavowed thoughts and feelings, which the conscious zone isn’t in touch with.

And what might that be? Well, there is an impressive record in there of pretty much everything we’ve seen and felt at different points in our lives. While a lot of these memories may seem dormant, some of them do resurface randomly.

These constitute a background of hum and static – things that make us anxious and can’t find a place in our more ordered thoughts. Also on this list are anger and even hurt feelings that we haven’t digested, and sadness we haven’t dared to feel.

How to keep the darkness at bay then?

The answer lies in focussing on our consciousness, that spotlight in our minds that will help us feel less frightened and intimidated by what lurks inside our heads.

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Watch Ruchir's journey: A story that captures the impact of accessible technology

Accessible technology has the potential to change lives.

“Technology can be a great leveller”, affirms Ruchir Falodia, Social Media Manager, TATA CLiQ. Out of the many qualities that define Ruchir as a person, one that stands out is that he is an autodidact – a self-taught coder and lover of technology.

Ruchir’s story is one that humanises technology - it has always played the role of a supportive friend who would look beyond his visual impairment. A top ranker through school and college, Ruchir would scan course books and convert them to a format which could be read out to him (in the absence of e-books for school). He also developed a lot of his work ethos on the philosophy of Open Source software, having contributed to various open source projects. The access provided by Open Source, where users could take a source code, modify it and distribute their own versions of the program, attracted him because of the even footing it gave everyone.

That is why I like being in programming. Nobody cares if you are in a wheelchair. Whatever be your physical disability, you are equal with every other developer. If your code works, good. If it doesn’t, you’ll be told so.

— Ruchir.

Motivated by the objectivity that technology provided, Ruchir made it his career. Despite having earned degree in computer engineering and an MBA, friends and family feared his visual impairment would prove difficult to overcome in a work setting. But Ruchir, who doesn’t like quotas or the ‘special’ tag he is often labelled with, used technology to prove that differently abled persons can work on an equal footing.

As he delved deeper into the tech space, Ruchir realised that he sought to explore the human side of technology. A fan of Agatha Christie and other crime novels, he wanted to express himself through storytelling and steered his career towards branding and marketing – which he sees as another way to tell stories.

Ruchir, then, migrated to Mumbai for the next phase in his career. It was in the Maximum City that his belief in technology being the great leveller was reinforced. “The city’s infrastructure is a challenging one, Uber helped me navigate the city” says Ruchir. By using the VoiceOver features, Ruchir could call an Uber wherever he was and move around easily. He reached out to Uber to see if together they could spread the message of accessible technology. This partnership resulted in a video that captures the essence of Ruchir’s story: The World in Voices.


It was important for Ruchir to get rid of the sympathetic lens through which others saw him. His story serves as a message of reassurance to other differently abled persons and abolishes some of the fears, doubts and prejudices present in families, friends, employers or colleagues.

To know more about Ruchir’s journey, see here.

This article was produced by the Scroll marketing team on behalf of Uber and not by the Scroll editorial team.