Satire Shot

Video: 'If you can't convince them, confuse them', Or, 101 ways to train a social media troll

“It’s not our job to collect facts...After all Sri Sri Donald Trumpji said that facts are subjective.”

Twitter is a battlefield with the objective of taking no prisoners, which is no longer as a surprise to its regular users, thanks to vicious trolling and the deliberate use of sarcastic or inflammatory comments. Whether you like it or not, there are times when they make you wonder why you went online at the first place.

“That is our motto,” reveals “Manu Kapoor”, founder of the “Troll Training Center” (video below) which claims, tongue firmly in cheek, to be a “a breeding ground for India’s booming online trolls”.

“A person who cannot understand a raita of swearing and accusation, won’t be able to clean it either!”

The video, made by Vipra Dialogues calls out cyber-bullying with black humour. “I know that to argue is our birthright and every argument needs a comeback and we provide them. But tell me who wins the argument? Not the one who is logical, it is the one gets blocked first,” remarks Kapoor, who says the secret to building a successful troll business is to channel employees’ frustrations.

One of them, named “Chandan Patel”, for instance, flaunts how he has received “certificate of nuisance” six times and feels that his sexist and hateful messages don’t really do any harm.

With images of academician Romila Thapar, writer and activist Arundhati Roy, and journalist Ravish Kumar crossed out in the background, the army of trolls is seen them brainstorming absurd reasons to attack political criticism on social media.

Although the video doesn’t get into political specificities, it eerily resembles the description of using trolling as a form of strategy in Swati Chaturvedi’s recently released book I Am A Troll: Inside The Secret World Of The BJP’s Digital Army.

A lot of questions have been asked about the psychology of trolling. The video below doesn’t offers some insights beyond the “just for fun” answer.

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Changing the conversation around mental health in rural India

Insights that emerged from discussions around mental health at a village this World Mental Health Day.

Questioning is the art of learning. For an illness as debilitating as depression, asking the right questions is an important step in social acceptance and understanding. How do I open-up about my depression to my parents? Can meditation be counted as a treatment for depression? Should heartbreak be considered as a trigger for deep depression? These were some of the questions addressed by a panel consisting of the trustees and the founder of The Live Love Lough Foundation (TLLLF), a platform that seeks to champion the cause of mental health. The panel discussion was a part of an event organised by TLLLF to commemorate World Mental Health Day.

According to a National Mental Health Survey of India 2015-16, conducted by the National Institute of Mental Health and Neurosciences (NIMHANS), common mental disorders including depression, anxiety disorders and substance use disorders affect nearly 10% of the population, with 1 in 20 people in India suffering from depression. The survey reported a huge treatment gap, a problem that is spread far and wide across urban and rural parts of the country.

On 10th of October, trustees of the foundation, Anna Chandy, Dr. Shyam Bhat and Nina Nair, along with its founder, Deepika Padukone, made a visit to a community health project centre in Devangere, Karnataka. The project, started by The Association of People with Disability (APD) in 2010, got a much-needed boost after partnering with TLLLF 2 years ago, helping them reach 819 people suffering from mental illnesses and spreading its program to 6 Taluks, making a difference at a larger scale.


During the visit, the TLLLF team met patients and their families to gain insights into the program’s effectiveness and impact. Basavaraja, a beneficiary of the program, spoke about the issues he faced because of his illness. He shared how people used to call him mad and would threaten to beat him up. Other patients expressed their difficulty in getting access to medical aid for which they had to travel to the next biggest city, Shivmoga which is about 2 hours away from Davangere. A marked difference from when TLLLF joined the project two years ago was the level of openness and awareness present amongst the villagers. Individuals and families were more expressive about their issues and challenges leading to a more evolved and helpful conversation.

The process of de-stigmatizing mental illnesses in a community and providing treatment to those who are suffering requires a strong nexus of partners to make progress in a holistic manner. Initially, getting different stakeholders together was difficult because of the lack of awareness and resources in the field of mental healthcare. But the project found its footing once it established a network of support from NIMHANS doctors who treated the patients at health camps, Primary Healthcare Centre doctors and the ASHA workers. On their visit, the TLLLF team along with APD and the project partners discussed the impact that was made by the program. Were beneficiaries able to access the free psychiatric drugs? Did the program help in reducing the distance patients had to travel to get treatment? During these discussions, the TLLLF team observed that even amongst the partners, there was an increased sense of support and responsiveness towards mental health aid.

The next leg of the visit took the TLLLF team to the village of Bilichodu where they met a support group that included 15 patients and caregivers. Ujjala Padukone, Deepika Padukone’s mother, being a caregiver herself, was also present in the discussion to share her experiences with the group and encouraged others to share their stories and concerns about their family members. While the discussion revolved around the importance of opening up and seeking help, the team brought about a forward-looking attitude within the group by discussing future possibilities in employment and livelihood options available for the patients.

As the TLLLF team honoured World Mental Health day, 2017 by visiting families, engaging with support groups and reviewing the successes and the challenges in rural mental healthcare, they noticed how the conversation, that was once difficult to start, now had characteristics of support, openness and a positive outlook towards the future. To continue this momentum, the organisation charted out the next steps that will further enrich the dialogue surrounding mental health, in both urban and rural areas. The steps include increasing research on mental health, enhancing the role of social media to drive awareness and decrease stigma and expanding their current programs. To know more, see here.

This article was produced by the Scroll marketing team on behalf of The Live Love Laugh Foundation and not by the Scroll editorial team.