Satire Shot

Watch: What if make-up could be used to conceal all the flaws of a country and its society?

“We’re just going to conceal all our flaws – blemishes, tax records, sexual assault.”

Makeup is a potent metaphor.

There are over 20 kinds of makeup brushes but the brush of justice is not one of them. Beauty vlogger Hayley Johnson uses it to dab some blue eye shadow to beat the prejudice out of her country, United States, in the video below.

The makeup artist from Miami wanted to offer some comedic relief rather than a step-by-step tutorial on different ways to use cosmetics.

Johnson cleans the extra make up with a biting satire: “When no one’s looking, like the American Government, you just wanna cover that sh*t up, just clean that sh*t up.”

The video quickly garnered comments appreciating this honest talk about racism, sexism and the history of native Americans. “Now we’re gonna highlight the brow bone with gold. It looks a lot like the gold we used to kill native Americans for,” Johnson says.

She ends her tutorial by taking on the stereotype of how women only wear makeup to impress men.

If this is the makeup video of 2017, here are videos from previous years, ridiculing “meninism” and poking fun at stereotypes of feminism through makeup tutorials.

"Because men deserve to look equally good."
"Make sure to give every part of your face fair and equal amount of representation unlike like the government and primetime network television."
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Watch Ruchir's journey: A story that captures the impact of accessible technology

Accessible technology has the potential to change lives.

“Technology can be a great leveller”, affirms Ruchir Falodia, Social Media Manager, TATA CLiQ. Out of the many qualities that define Ruchir as a person, one that stands out is that he is an autodidact – a self-taught coder and lover of technology.

Ruchir’s story is one that humanises technology - it has always played the role of a supportive friend who would look beyond his visual impairment. A top ranker through school and college, Ruchir would scan course books and convert them to a format which could be read out to him (in the absence of e-books for school). He also developed a lot of his work ethos on the philosophy of Open Source software, having contributed to various open source projects. The access provided by Open Source, where users could take a source code, modify it and distribute their own versions of the program, attracted him because of the even footing it gave everyone.

That is why I like being in programming. Nobody cares if you are in a wheelchair. Whatever be your physical disability, you are equal with every other developer. If your code works, good. If it doesn’t, you’ll be told so.

— Ruchir.

Motivated by the objectivity that technology provided, Ruchir made it his career. Despite having earned degree in computer engineering and an MBA, friends and family feared his visual impairment would prove difficult to overcome in a work setting. But Ruchir, who doesn’t like quotas or the ‘special’ tag he is often labelled with, used technology to prove that differently abled persons can work on an equal footing.

As he delved deeper into the tech space, Ruchir realised that he sought to explore the human side of technology. A fan of Agatha Christie and other crime novels, he wanted to express himself through storytelling and steered his career towards branding and marketing – which he sees as another way to tell stories.

Ruchir, then, migrated to Mumbai for the next phase in his career. It was in the Maximum City that his belief in technology being the great leveller was reinforced. “The city’s infrastructure is a challenging one, Uber helped me navigate the city” says Ruchir. By using the VoiceOver features, Ruchir could call an Uber wherever he was and move around easily. He reached out to Uber to see if together they could spread the message of accessible technology. This partnership resulted in a video that captures the essence of Ruchir’s story: The World in Voices.


It was important for Ruchir to get rid of the sympathetic lens through which others saw him. His story serves as a message of reassurance to other differently abled persons and abolishes some of the fears, doubts and prejudices present in families, friends, employers or colleagues.

To know more about Ruchir’s journey, see here.

This article was produced by the Scroll marketing team on behalf of Uber and not by the Scroll editorial team.