Truth and fiction

This video shows what an honest dieting product should tell consumers ('we're designed for failure')

You won't ever watch an actual advertisement like this.

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That new heavily advertised product that claims to help you lose weight? It’s a conspiracy.

A video from humour site Cracked sheds light on famous diet ideas and the grandiose claims they make all the time, every time. Jack Hunter is back as businessmen Roger Horton in this latest episode of a series titled Honest Commercials, guaranteed to promote products with unusual honesty.

Horton explains how all diet companies work on making you pay for every weight-loss product you get lured by. Gluten-free, low carb and more. You lose weight, you put it back on, and then? You buy another product and you lose weight, you put it back on, and so on.

In his brutal sales pitch, Horton says, “If you eat my fat-free sugary-chocolate-covered stale puffed rice snack bar, then we’ll applaud you.”

The high-profile celebrity and that average joe who endorse the company’s product will shame you like no one else if you falter and eat something that’s not a part of the programme. Horton explains, “That’s being bad, naughty or unhealthy.”

The video goes on to showcase new products that replace the older outdated ones, such as the gluten-free full-fat paleo square of crusty meat instead of the rice puffed bar that is now unhealthy.

The companies encourage yo-yo dieting and ensure that the cycle is in constant motion.

Horton delivers the final blow with this line: “We deliberately design our programmes for failure.”

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Sponsored Content BY 

Bringing your parents into the digital fold can be a rewarding experience

Contrary to popular sentiment, being the tech support for your parents might be a great use of your time and theirs.

If you look up ‘Parents vs technology’, you’ll be showered with a barrage of hilariously adorable and relatable memes. Half the hilarity of these memes sprouts from their familiarity as most of us have found ourselves in similar troubleshooting situations. Helping a parent understand and operate technology can be trying. However, as you sit, exasperated, deleting the gazillion empty folders that your mum has accidentally made, you might be losing out on an opportunity to enrich her life.

After the advent of technology in our everyday personal and work lives, parents have tried to embrace the brand-new ways to work and communicate with a bit of help from us, the digital natives. And while they successfully send Whatsapp messages and make video calls, a tremendous amount of unfulfilled potential has fallen through the presumptuous gap that lies between their ambition and our understanding of their technological needs.

When Priyanka Gothi’s mother retired after 35 years of being a teacher, Priyanka decided to create a first of its kind marketplace that would leverage the experience and potential of retirees by providing them with flexible job opportunities. Her Hong Kong based novel venture, Retired, Not Out is reimagining retirement by creating a channel through which the senior generation can continue to contribute to the society.

Our belief is that tech is highly learnable. And learning doesn’t stop when you graduate from school. That is why we have designed specific programmes for seniors to embrace technology to aid their personal and professional goals.

— Priyanka Gothi, Founder & CEO, Retired Not Out

Ideas like Retired Not Out promote inclusiveness and help instil confidence in a generation that has not grown up with technology. A positive change in our parent’s lives can be created if we flip the perspective on the time spent helping them operate a laptop and view it as an exercise in empowerment. For instance, by becoming proficient in Microsoft Excel, a senior with 25 years of experience in finance, could continue to work part time as a Finance Manager. Similarly, parents can run consultation blogs or augment their hobbies and continue to lead a fulfilling and meaningful life.

Advocating the same message, Lenovo’s new web-film captures the void that retirement creates in a person’s life, one that can be filled by, as Lenovo puts it, gifting them a future.

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Depending on the role technology plays, it can either leave the senior generation behind or it can enable them to lead an ambitious and productive life. This festive season, give this a thought as you spend time with family.

To make one of Lenovo’s laptops a part of the family, see here.

This article was produced on behalf of Lenovo by the Scroll.in marketing team and not by the Scroll.in editorial staff.