Early in December 2016, e-commerce website Flipkart’s valuation dropped from a high of $15.5 billion to $5.5 billion. A failure to agree on valuation led to many funding deals to fall through.
In October of 2016, reports suggested that Flipkart’s marketing chairman Sachin Bansal wanted to form a lobby group that would represent the interests of Indian startups by seeking favourable laws for themselves, as opposed to US and Chinese companies. In fiscal 2016, Flipkart posted a loss of Rs 2,306 crore despite a revenue growth of 140%, yet as the company was bleeding, top employees were compensated to the tune of Rs 300 crore.
The last point is what Indian-American angel investor and entrepreneur Kanwal Rekhi, who is credited as being the “first Indian-American founder & CEO to take a venture-backed company public on the NASDAQ”, cites to heavily criticise the e-commerce giant in an interview to Entrepreneur.
“Flipkart was the biggest and most foolish [Indian startup],” Rekhi says in the video above. “Flipkart was hiring people, paying them Rs 2 crore, Rs 3 crore, Rs 4 crore salaries, they were selling products below their cost, they had no business models, and it is the venture capitalists who were encouraging them to waste their money, they caused it as well, not just the entrepreneurs.”
“The founders of Flipkart and Ola were selling their own shares in secondary markets,” begins Rekhi explaining, why he knew the startups were “doomed to fail from day one”. “And they were diversifying away from their own companies. They were telling me that did not believe in their own companies. They knew their company best and they were selling those shares so these are not the entrepreneurs that everybody should look up to.”
Rekhi also talks about why government safety nets for businesses isn’t a good idea. In using them, he asserts, companies will give away their freedoms and the domestic marketplace will become like China’s.
Inspiration for the lazy, the casual and the gourmet home chefs alike
Discover, or rediscover the daily delight in food, one ingredient at a time.
It is known that home chefs can be arranged in a pyramid - the lazy ones at the bottom, the casual cooks in the middle and the gourmet experts at the top. While the challenges differ with each level, great solutions exist to make every meal an experience, regardless of the kind of cook you are. This guide to creating delightful food has something for everyone.
The lazy, hassled home chefs
You can ease into cooking by putting together meals that require minimal technique. Salads are a good place to start. Experiment with seasonal and exotic fruits and vegetables, tender vegetables and herbs, and artisanal breads as sides for a fresh, healthy and surprisingly gourmet experience.
Don’t be dismayed if you’re a non-vegetarian. There are still meals that require next-to-no prep. Think sausages that can easily be fried or grilled and cold cuts that pack a flavour punch. Health-conscious people can look for additive-free, preservative-free meat, bromate free bread and produce from free-range farms for assurance of quality. For variety, you can even put together a great Middle Eastern platter with fresh hummus and other dips.
For the casual cooks looking to impress
So, you can cook a decent meal but are looking to give your food that X-factor? To liven up regular dishes, experiment with superfoods which make your meals nutritious and novel. Try combinations like oats chila, quinoa or couscous upmas or a sprinkle of chia seeds in your breakfast pudding. Look for quality imports and efficient distribution for maximum retention of nutrients in superfoods.
Skilled enough to host people? An upgrade from basic ingredients is the most visible sign of your culinary progression. Experiment with exotic herbs like parsley, rosemary and sage as garnishing for intriguing flavours in your soups and salads. For lip-smacking desserts, use exotic fruits like kiwi, dragon fruit, acai berries and rambutan – your guests will be delighted.
For the perfectionist gourmet chefs
You’re quite the culinary expert in your circles, but want to leap to the next level? At the core of a successful gourmet creation lie the best ingredients. Seek a delicatessen which gives you only the freshest and most diverse range of ingredients. You’ll notice the difference in flavours as you move from garlic powder to actual garlic, and from chilli powder to real paprika in your preparations.
From the basic to the exotic, whatever ingredients you seek to implement the tips we just gave you are available at Godrej Nature’s Basket, the best store for fresh, quality ingredients. As the video below shows, their online and offline stores source and serves a wide variety of foods - fruits & vegetables, authentic delicatessen, the finest meats, irresistible bakery products, ready-to-cook sauces, healthy snacks and more.
Health-conscious people can also be assured of unmatched quality. You can choose from pesticide free offerings, organic fruits and vegetables, steroid-free meats, first catch of the day fish and seafood, bromate free bread and the best dairy and cheese from all over the world.
With their collection of hors d’oeuvre, artisanal breads, confectionary and desserts, there’s really no limit to what you can achieve daily in your kitchen. What’s more, all these high-quality products come at great, affordable prices.
To elevate your cooking and discover a world where food is a delight every day, click here.
This article was produced by the Scroll marketing team on behalf of Godrej Nature’s Basket and not by the Scroll editorial team.