If you’ve felt a pressing need to check your email account every few minutes – and your social feeds every alternate second – it’s time to stop worrying. There’s a seemingly logical explanation for what drives us to constantly stay connected.
In a video released by Big Think, professor Tim Wu, who teaches at Columbia Law School, explains that it’s almost a biological feeling. It all began, he says, around the 1970s with email.
The first email addict, says Wu, was a man named Stephen Lukasik who was the head of the ARPA agency – the predecessor of the internet – in the Pentagon back then. Lukasik was so obsessed that he’d carry around a heavy portable computer just so he could check his e-mail.
Who’d do that today? No one, right? We have smartphones.
As for the psychology behind this kind of behaviour, Wu posits that the reward is unexpected, which changes everything. There’s plenty of dull mail in our inboxes, and social media can be a terrible bore on most days, but every once in awhile, we receive a wonderful email with good news or see something incredibly moving on our newsfeed.
He adds that it is the tendency of all living beings – not just humans but even pigeons, for example – to seek rewards for their actions. When the payout is unpredictable, it’s a lot more addictive and interesting to keep going. “I think there’s a sense in which we’re little pigeons sitting inside our boxes pecking away,” Wu says.
Now you know why you keep checking your Facebook. You’re just scouting for your reward – like the rest of us!
Inspiration for the lazy, the casual and the gourmet home chefs alike
Discover, or rediscover the daily delight in food, one ingredient at a time.
It is known that home chefs can be arranged in a pyramid - the lazy ones at the bottom, the casual cooks in the middle and the gourmet experts at the top. While the challenges differ with each level, great solutions exist to make every meal an experience, regardless of the kind of cook you are. This guide to creating delightful food has something for everyone.
The lazy, hassled home chefs
You can ease into cooking by putting together meals that require minimal technique. Salads are a good place to start. Experiment with seasonal and exotic fruits and vegetables, tender vegetables and herbs, and artisanal breads as sides for a fresh, healthy and surprisingly gourmet experience.
Don’t be dismayed if you’re a non-vegetarian. There are still meals that require next-to-no prep. Think sausages that can easily be fried or grilled and cold cuts that pack a flavour punch. Health-conscious people can look for additive-free, preservative-free meat, bromate free bread and produce from free-range farms for assurance of quality. For variety, you can even put together a great Middle Eastern platter with fresh hummus and other dips.
For the casual cooks looking to impress
So, you can cook a decent meal but are looking to give your food that X-factor? To liven up regular dishes, experiment with superfoods which make your meals nutritious and novel. Try combinations like oats chila, quinoa or couscous upmas or a sprinkle of chia seeds in your breakfast pudding. Look for quality imports and efficient distribution for maximum retention of nutrients in superfoods.
Skilled enough to host people? An upgrade from basic ingredients is the most visible sign of your culinary progression. Experiment with exotic herbs like parsley, rosemary and sage as garnishing for intriguing flavours in your soups and salads. For lip-smacking desserts, use exotic fruits like kiwi, dragon fruit, acai berries and rambutan – your guests will be delighted.
For the perfectionist gourmet chefs
You’re quite the culinary expert in your circles, but want to leap to the next level? At the core of a successful gourmet creation lie the best ingredients. Seek a delicatessen which gives you only the freshest and most diverse range of ingredients. You’ll notice the difference in flavours as you move from garlic powder to actual garlic, and from chilli powder to real paprika in your preparations.
From the basic to the exotic, whatever ingredients you seek to implement the tips we just gave you are available at Godrej Nature’s Basket, the best store for fresh, quality ingredients. As the video below shows, their online and offline stores source and serves a wide variety of foods - fruits & vegetables, authentic delicatessen, the finest meats, irresistible bakery products, ready-to-cook sauces, healthy snacks and more.
Health-conscious people can also be assured of unmatched quality. You can choose from pesticide free offerings, organic fruits and vegetables, steroid-free meats, first catch of the day fish and seafood, bromate free bread and the best dairy and cheese from all over the world.
With their collection of hors d’oeuvre, artisanal breads, confectionary and desserts, there’s really no limit to what you can achieve daily in your kitchen. What’s more, all these high-quality products come at great, affordable prices.
To elevate your cooking and discover a world where food is a delight every day, click here.
This article was produced by the Scroll marketing team on behalf of Godrej Nature’s Basket and not by the Scroll editorial team.