Child Abuse

Watch: From Zac Efron to Chris Hemsworth, why are celebrities painting their nails?

#PolishedMan: How to end violence against children, one 'man-i-cure' at a time.


What do Liam Hemsworth, Chris Hemsworth and Zac Efron have in common? Other than being Hollywood's biggest draws, the actors are painting a fingernail to join the Polished Man movement and raise awareness about physical and sexual violence against children.

The challenge is to paint a nail, post a photograph on social media, and donate to the cause to help raise awareness for the one in five children worldwide who will be the victims of sexual violence in their lifetime.

The idea came about when Elliot Costello, Chief Executive Officer of Australian non-profit organisation, Youth Generation Against Poverty, met a young Cambodian girl who had been abused during her time in an orphanage. The interaction with the girl left a strong impact on Costello. He decided to encourage celebrities to paint a single fingernail to raise awareness and funds worldwide. The painted nail is to be a conversation-starter which will, it is hoped, lead to donations and change.

Launched in 2014, the movement is not restricted only to men – women are encouraged to contribute to the cause as well. But the male focus is driven by the statistic that 90% of all sexual assaults against children are carried out by men.

The campaign has generated over $5,13,000 in donations so far.

The website claims that all the funds raised through Polished Man are "channelled into trauma recovery and trauma prevention programs for children who have suffered or are at risk of suffering violence globally."

Here are some of the men who have attempted the challenge.

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Watch Ruchir's journey: A story that captures the impact of accessible technology

Accessible technology has the potential to change lives.

“Technology can be a great leveller”, affirms Ruchir Falodia, Social Media Manager, TATA CLiQ. Out of the many qualities that define Ruchir as a person, one that stands out is that he is an autodidact – a self-taught coder and lover of technology.

Ruchir’s story is one that humanises technology - it has always played the role of a supportive friend who would look beyond his visual impairment. A top ranker through school and college, Ruchir would scan course books and convert them to a format which could be read out to him (in the absence of e-books for school). He also developed a lot of his work ethos on the philosophy of Open Source software, having contributed to various open source projects. The access provided by Open Source, where users could take a source code, modify it and distribute their own versions of the program, attracted him because of the even footing it gave everyone.

That is why I like being in programming. Nobody cares if you are in a wheelchair. Whatever be your physical disability, you are equal with every other developer. If your code works, good. If it doesn’t, you’ll be told so.

— Ruchir.

Motivated by the objectivity that technology provided, Ruchir made it his career. Despite having earned degree in computer engineering and an MBA, friends and family feared his visual impairment would prove difficult to overcome in a work setting. But Ruchir, who doesn’t like quotas or the ‘special’ tag he is often labelled with, used technology to prove that differently abled persons can work on an equal footing.

As he delved deeper into the tech space, Ruchir realised that he sought to explore the human side of technology. A fan of Agatha Christie and other crime novels, he wanted to express himself through storytelling and steered his career towards branding and marketing – which he sees as another way to tell stories.

Ruchir, then, migrated to Mumbai for the next phase in his career. It was in the Maximum City that his belief in technology being the great leveller was reinforced. “The city’s infrastructure is a challenging one, Uber helped me navigate the city” says Ruchir. By using the VoiceOver features, Ruchir could call an Uber wherever he was and move around easily. He reached out to Uber to see if together they could spread the message of accessible technology. This partnership resulted in a video that captures the essence of Ruchir’s story: The World in Voices.


It was important for Ruchir to get rid of the sympathetic lens through which others saw him. His story serves as a message of reassurance to other differently abled persons and abolishes some of the fears, doubts and prejudices present in families, friends, employers or colleagues.

To know more about Ruchir’s journey, see here.

This article was produced by the Scroll marketing team on behalf of Uber and not by the Scroll editorial team.