Art of Advertising

That tea for Trump video? It was made by an Indian agency for an Indian client

A smart attempt to build a brand by gently mocking Donald Trump.

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Seen this video gently mocking the likely Republican Party candidate for the US elections, Donald Trump? You probably have by now.

It took five months of pitching, planning and execution for a Bangalore-based agency to pull off the tea-stunt that could well have stumped Donald Trump. In the news for the “most audacious campaign” of their professional lives, the guys at Fisheye Creative Solutions say they were rather lucky to have an “incredibly gutsy client in Te-a-me”, a Kolkata-based tea company.

Talking to Scroll.in about how the campaign was put together, Creative Head Orko Basu said: “It was a multi-city, international effort to deliver the tea. Given Donald Trump's profile, security was intense.”

The brief was simple. Says Basu: “Te-a-me has a range of different teas for different needs. Our task is to raise awareness about the various flavours and various benefits.”

A team from India flew to the US and worked in tandem with local talent to put together the campaign, which was executed in a week's time.

The video, shot at various iconic locations in New York city, shows a Indian woman on giant display screens exhorting Trump to drink the tea, even as sari-clad women deliver a large box of tea bags (6,000 of them) to Trump's security. Men and women cheer the Indian woman as she talks about how the tea could clear his head and heart with a handful even joining in the chorus: “Trump, drink the tea.” After all, as the campaign says, “If we cannot stop him, we can surely change him.”

Says Basu: “Being a political subject, there were other concerns as well. It was difficult to find partners to take on the risks of being associated with a project as provocative as this one. And in the end, Fisheye itself organised the delivery and produced the film, putting together a team of the ballsiest and most passionate people that we’ve ever worked with.”

The most controversial figure in the US right now may not be the most popular guy in NYC. It did complicate matters for the team, which says it has received an “overwhelmingly positive response” to the campaign, along with a few “hateful threatening comments” . To be fair, Trump's team did allow the delivery to be made and to be filmed – even if it was on the basis of the adage that all publicity is good publicity.

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These GIFs show you what it means to miss breakfast

That monstrous roar is your empty stomach.

Let’s take a glance at your every day morning routine. You crawl out of bed, go for a quick shower, pull out and wear your neatly ironed clothes at the speed of light and then rush out of the house, making sure you have your keys and wallet in place.

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You walk into office, relieved because you have made it to work on time. Stifling yawns and checking emails, you wonder how your colleagues are charged up and buzzing with energy. “What is wrong with these people” you mumble to yourself.

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Slowly, you start to change. You start snapping at colleagues and start arguing with your computer. You take out your frustration on anything or anyone in sight.

To add to the aggressive behaviour, you’ve completely lost your focus. After some time, you simply forget what you were doing.

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Unable to bear the hunger pangs, you go for a mid-morning snack. It is only when a colleague asks you for a bite do you realize that you have developed into a fully formed, hunger fueled, monster. Try not to look at yourself in the mirror.

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If only you had spared not even twenty or ten but just 5 minutes in the morning and not skipped breakfast, your story would look completely different - as you will see in this video.

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The fast dip in your mood and lack of focus is because your body has missed its most important meal of the day – breakfast. Research has shown that skipping a meal, especially in the morning, worsens the mood because there is a drop in the blood sugar. This in turn affects the levels of serotonin and dopamine, the chemicals produced in the brain that control our moods and feelings. In simpler English, not having breakfast is going to make you really cranky and confused!

Morning is also when the body needs maximum nutrition to function efficiently through the day as you’ve just woken up from a full 7 hours of no food (and if you’re sleeping less than that, that’s a whole other article).

So in short, having a breakfast could make you go from looking like the earlier GIFs to this:

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But with changing lifestyles and most people hard pressed for time, a healthy breakfast is taking the backseat. However, it doesn’t have to be that way. MTR has come up with a range of widely loved Indian delicacies like Poha, Upma and Halwa which can be made in (hold you breath) just 3 minutes! All you have to do is add hot water and wait for 3 minutes to get a delicious and filling breakfast.

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These amazing and delicious breakfasts can be made in a jiffy and consumed with the least hassle, even in the midst of your frenetic morning routine. So grab your #MTRbreakfastin3 to start the day on an awesome note.

Click here to make breakfast a part of your morning routine.

This article was produced by the Scroll marketing team on behalf of MTR and not by the Scroll editorial team.