gender bias

This clever ad reminds us of how Indian men hardly do any household work

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From washing powders to cooking, it's always women who are shown as doing and being responsible for household chores in advertisements in India. According to a report on gender disparities in various nations, conducted by Organization for Economic Co-operation and Development, Indian men on an average spend only 19 minutes per day on unpaid housework and are ranked far below in a list that is topped by men in Slovenia and Denmark who spend 114 and 107 minutes on an average.

This advertisement from Lloyd, an electronic appliance company, takes up the subject as it shows a husband and wife shopping for a washing machine. The store staff asks the husband if he is looking for any specific model, to which he points towards his wife and replies, “Ask her, washing clothes is her department”. Her response should gladden the heart of those rooting for gender equality.

India consistently ranks quite low on various measures of gender equality. The United Nations placed India at 132 out of 148 countries in its recent gender inequality index. The fact that Indian workplace tends to be male-centric could have something to do with men spending less time doing housework, but as more women joining the workforce, even in those areas which were traditionally considered male domains, this trend should hopefully change.

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These GIFs show you what it means to miss breakfast

That monstrous roar is your empty stomach.

Let’s take a glance at your every day morning routine. You crawl out of bed, go for a quick shower, pull out and wear your neatly ironed clothes at the speed of light and then rush out of the house, making sure you have your keys and wallet in place.

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You walk into office, relieved because you have made it to work on time. Stifling yawns and checking emails, you wonder how your colleagues are charged up and buzzing with energy. “What is wrong with these people” you mumble to yourself.

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Slowly, you start to change. You start snapping at colleagues and start arguing with your computer. You take out your frustration on anything or anyone in sight.

To add to the aggressive behaviour, you’ve completely lost your focus. After some time, you simply forget what you were doing.

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Unable to bear the hunger pangs, you go for a mid-morning snack. It is only when a colleague asks you for a bite do you realize that you have developed into a fully formed, hunger fueled, monster. Try not to look at yourself in the mirror.

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If only you had spared not even twenty or ten but just 5 minutes in the morning and not skipped breakfast, your story would look completely different - as you will see in this video.

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The fast dip in your mood and lack of focus is because your body has missed its most important meal of the day – breakfast. Research has shown that skipping a meal, especially in the morning, worsens the mood because there is a drop in the blood sugar. This in turn affects the levels of serotonin and dopamine, the chemicals produced in the brain that control our moods and feelings. In simpler English, not having breakfast is going to make you really cranky and confused!

Morning is also when the body needs maximum nutrition to function efficiently through the day as you’ve just woken up from a full 7 hours of no food (and if you’re sleeping less than that, that’s a whole other article).

So in short, having a breakfast could make you go from looking like the earlier GIFs to this:

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But with changing lifestyles and most people hard pressed for time, a healthy breakfast is taking the backseat. However, it doesn’t have to be that way. MTR has come up with a range of widely loved Indian delicacies like Poha, Upma and Halwa which can be made in (hold you breath) just 3 minutes! All you have to do is add hot water and wait for 3 minutes to get a delicious and filling breakfast.

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These amazing and delicious breakfasts can be made in a jiffy and consumed with the least hassle, even in the midst of your frenetic morning routine. So grab your #MTRbreakfastin3 to start the day on an awesome note.

Click here to make breakfast a part of your morning routine.

This article was produced by the Scroll marketing team on behalf of MTR and not by the Scroll editorial team.